The Business of Listening
Who We Are + What We Do
We wonder what’s possible. Then we make it a reality.
Wonder specialise in creating the next generation of experiences for businesses and their audiences. We do this by helping businesses think differently about how they connect with the people that matter to them.
Brand-side marketers share their perspectives on the year just gone and the challenges that lie ahead for B2B experiences in 2023.
A brave new world for businesses, as they were forced to adjust to the needs of tomorrow’s audience, today.
So, what are the critical issues keeping businesses awake at night when it comes to 2023? How are business leads feeling about the year ahead where B2B experiences are concerned? And what does this mean for agencies?
We interviewed leading marketers from 22 different blue-chip businesses to get their first-hand opinion. The insights they provided broke down across four key areas.
Change, as a wise person once said, is the only constant in life.
The world of B2B experiences has changed, and for brands activating at MWC that change must be seen as a force for good, enabling fresh ideas, forcing our hand to engage in new and unexpected ways. If necessity is the mother of invention, then change is the engine of progress.
The people that matter to businesses have experienced profound shifts over an incredibly short space of time, some of whom may not have attended a B2B event for over 2 years. MWC 2023 is our opportunity to capture their expanded imaginations, meet their evolved expectations and forge lasting relationships that meet both of our business objectives.
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2022 was a year of profound change. A resettled reality, a fresh status quo and a purposeful resetting of audience expectations.
If you’d like to understand how you can leverage these insights in your 2023 experience strategy and delivery, we would love to hear from you.
Who We Are + What We Do
We wonder what’s possible. Then we make it a reality.
Wonder are a specialist creative B2B/E events agency. We strive to push the boundaries of what’s possible across business experiences. We do this by helping businesses think differently about how they connect with the people that matter to them.
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